When they get a Facebook notification informing them their latest snap has been ‘liked’, many people get a buzz of excitement.
And yet, a recent new study reveals that nothing to improve people’s self-esteem or their mood if they feel low, is done by receiving so-called ‘likes’ on the social media channel.
The study noted that more likely to have low confidence in their own worth and be less trusting are those people and social media users who actively seek ‘likes’ via paying or asking for them to be given by other users.
And for those who are in the habit of making an image their display picture based on the number of ‘likes’ it gets or those who admit to deleting posts are also graded in a similar vein by the study.
Further, the study has also claimed that Facebook addicts may be genetically programmed to love social media.
The study was conducted by scientists at King’s College London. The basis of their study was a detailed comparison of the internet habits of around 4,250 non-identical twins along with around 4,250 identical twins using the social media.
For up to 39 percent of the time spent online, genes were liable to be held responsible, the study found.
Therefore, the media is not simply an external entity luring in and entrapping ‘helpless’ consumers, claims experts based on the facts revealed in the study. Instead it has been claimed that certain people naturally crave for it.
340 participants were recruited via Twitter and Facebook by the researchers from the University of South Wales.
To what extent the respondents agreed with 25 statements relating to whether social media makes them feel valued, was the basic idea of the questions that were filled up by the respondents.
Statements included ‘the attention I get from social media makes me feel good’ or ‘I consider someone popular based on the amount of likes they get’.
Study author Dr Martin Graff said: ‘The proliferation of social media use has led to general concerns about the effects on our mental health.
‘Although this is just a relatively small scale study the results indicate that the ways we interact with social media can affect how we feel and not always positively.’
At the British Psychological Society’s Annual Conference in Brighton on May 3 2017, the findings will be presented.
Very recently, Facebook has claimed that the company is able to analyze the emotions of vulnerable teenagers and they also share the information with advertisers, and this astonishing study results come after such claims by Facebook.
‘The Australian’ newspaper obtained a 23-page document marked ‘Confidential: Internal Only’ and dated 2017. How the mood of users as young as 14 can be ascertained by key words, was detailed in the leaked internal research.
(Adapted from The Daily Mail)