The Tag Heuer Connected Modular 45 is the latest Android Wear 2.0 smartwatch. With a price tag of $1,600, it continues the dubious traditions of word salad branding and smartwatches that cost an arm and a leg.

This is much more than an Android Wear module in an expensive body, insists Jerry Bautista, vice president of New Technology Group at Intel. With exacting standards on the internals, Intel worked with Tag to build this watch like any other expensive mechanical watch, he says.

Before you buy it you’ll be able to customize a ton of the parts of the watch and this is dented by the “modular” part of this watch. Choice of different colors, “modules, horns, bracelets, and buckles” can be made by a customer. Tag will let you trade the whole kit in for a Heuer 02T Tourbillon Chronograph or swap out the module for something mechanical when the tech inside inevitably becomes obsolete.

This seems like a frustratingly good watch on paper, say experts. While almost all its smartwatches so far this year have been too big or has terrible battery life, this one, say experts, is probably the most reasonably sized and reasonably specced Android Wear 2.0 smartwatch.

This watch will work for Android Pay because Intel and Tag managed to give this an all-metal design without having to cut out NFC. Surrounded by a ring that contains all the necessary antennas for Wi-Fi and Bluetooth, the 1.39-inch AMOLED display is round without a flat tire, Bautista says. With a light pipe from the sapphire cover glass on the watch channeling down and inside to the board, it also manages to fit an ambient light sensor in.

The makers claim that even with ambient mode on you should get 30 hours of battery life and hence spec-wise, you’re looking at Android Wear 2.0 with Intel’s Atom Z34XX processor. though there’s no LTE or a heart rate monitor, there is GPS. With a tympanic membrane over the microphone, the watch works well underwater down to about 100 feet. While its 13.2 mm thickness is significantly less than the massive watches other Android Wear manufacturers have been shipping lately, it is still thicker than an Apple Watch.

And eventually set to appear on this watch — and elsewhere, is in Intel’s own intelligent assistant and this maybe the most interesting thing for most of users. While dropping off some hints, Bautista did not give any details of this.

The intelligent assistant, instead of just the time of day, will be able to help based on a users’ current activities. For example, rather than annoying a user by giving home reminders when the user still at the office, this watch would realize that the user left work late and still give the home reminders.

The intelligent assistant will be able to handle asking follow-up questions without losing context like Siri and Google. Including other devices from companies Intel partners with, like Oakley, it will come although it won’t be on the Tag at launch. And the intelligent assistant would not have a name or a gender.

(Adapted from The Verge)