There’s also the very real possibility of Samsung tying up with Magic Leap in the near future.
If you are looking to snag a VR headset, you may be in luck as Samsung is set to unveil its latest Gear VR headset at the Virtual Reality Summit in San Diego.
As per Sung-Hoon Hong, Samsung’s vice president, the company is not only working on a new VR headset, but is also eyeing the augmented reality market with the potential launch of a device.
A propos the augmented reality market, Hong said Samsung plans on improve upon existing technologies, including that of Microsoft’s HoloLens and Magic Leap.
He went on to add, the next version of Gear VR “will be presented in a short time”. So, expect some new product offerings, including a new headset from Samsung in the coming weeks.
Samsung typically makes its big announcements at this show.
Hong did not disclose the exact features we may expect in the upcoming models, saying details will follow soon.
One thing is for sure, the company will show off its Augmented Reality headsets at Barcelona. Hong disclosed that Samsung’s engineers are developing a “light field engine” which could make holograms more realistic.
“Samsung’s hologram technology is really, really realistic,” said Hong. “It looks really touchable.”
Significantly, he disclosed that the company’s AR offerings are focused more on businesses than consumers, so be prepared to shell out a lot more for them.
Microsoft’s HoloLens is priced at a hefty $3,000.
Samsung has been eyeing the augmented reality market and is looking for potential collaborators.
A tie-up with Magic Leap is very much in the cards.
Significantly, only last week, The Information reported that Magic Leap is having trouble getting its mixed reality products off the ground. Sure smells like opportunity for Samsung.