The European Commission’s vision of shopping not in sync with reality – Google

Google has slammed the European Commission for its misleading findings, saying it is barking up the wrong tree. As far as online shopping is concerned, it just another site, unlike Amazon, the world’s largest retailer.

Earlier this year in April, the European Commission had started an antitrust inquiry into Google’s Android development. It soon broadened its scope and became a full-fledged investigation into whether the search engine giant abused its control of AdSense and pushed its own products over others.

Google has now firmly rejected these allegations as ones lacking evidence saying the EU’s vision of online shopping is not in synch with reality.

In a blog post, Kent Walker, Google’s Senior Vice President stated that people don’t solely reach a merchant’s site via searching for the product. They also find the product through merchant platforms, social media sites, online ads, and specialist searches apart from online shops which reach consumers directly. In mobiles, most consumers shop through dedicated apps.

Thus, as far as online shopping is concerned, says Walker, Google is just another site, unlike Amazon.com, which is “by far the largest player in the field.”

The European Commission’s claim that consumers don’t go to Amazon to compare product features and prices is laughable. Most consumers do that.

On the EU’s preference of Google not using algorithms to choose which merchant ads are relevant to consumers, and instead replace them with price comparison sites, according to analysis of user activity, consumers hardly click on the, what they do however click on are Google-suggested ads.

When in November 2010, when the European Commission had first started its investigation but submitted a formal Statement of Objections which accused Google of preferential search results in August 2015, Google’s rebuttal has remained largely the same, then and now.

Making its stand lucid, it said, “We believe that the SO’s preliminary conclusions are wrong as a matter of fact, law, and economics.”

Google has also submitted a response to objections raised by the Commission to its AdSense program.

It has until November 11 to respond to an antitrust complaint regarding the preferential development of the Android software.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s