After having made a debut in the world of smartphone business just six years ago, sitting only behind industry stalwarts Apple and Samsung in terms of global sales is Chinese tech company Huawei.
It expects that both the smartphone market and its position in the market would be very different by its tenth year in the business, the Chinese tech-and-telco behemoth sys.
“The first Apple iPhone was launched in 2007 and it has been about 10 years now. We anticipate that by 2020, there will be another big transformation for smart devices,” Ken Hu, one of Huawei’s three rotating chief executives, says.
Key factors that will drive transformation, according to Hu, are intelligent devices driven by artificial intelligence (AI), and product feature improvements in addiiotn to the very vital factors of the deployment of 5G – the next major update in telecommunication standards.
“We do not expect future technology to look, sound and feel as it does now … Smart technology, as well as cloud and AI have begun to merge so what we’ll see in the future may be entirely different from what we have today,” Hu told the media.
And Hu says that by improving its smartphone-related technology, Huawei plans to capitalize on these projections. The other plans that the company is working on are strengthening brand presence and expanding retail and distribution channels.
“We have our sights on the global market. China will make up a substantial portion but we’re focused on global growth,” Hu says.
“Of course” – is his response to the question of whether Apple and Samsung should be afraid of Huawei’s rise?
To set itself apart in the telecommunication equipment space, Huawei is also banking on its 5G expertise. Hu says that “to strengthen our position as an industry leader,” 5G is an opportunity for Huawei.
Huawei’s CEO says that the company has adopted a long-term strategy committed to innovation as it gears up for 5G, which will allow for greater data consumption via wireless networks.
“We have announced that … till 2018, we will invest $600 million in R&D alone,” Hu says. Currently involved in 5G-related projects are 1,000 of the company’s engineers and scientists, he added. Engaged in research and development are close to half of the company’s 170,000 employees.
Hu says that the main takeaway for Huawei has been to ensure that such problems do not happen at the company while refereeing to his thoughts about Samsung’s Galaxy Note S7 recall wo4s. From the development and innovation stage to the end-product phase, the importance of improving quality control for Huawei’s consumer electronics products were also highlighted by him.
“If the problems of our competitors result in an increase in our sales, it’s a good thing for us. But we’re more concerned about providing more reliable products,” Hu says.
(Adapted from CNBC)