This move is significant since it is a pointer to an increase in content sometime down the line.

Although Pinterest still remains largely concentrated with its image-focused brand, its advertising options are foraying beyond the reach of still photography.

It has today debuted video ads which allow users to expand its cinematic pins into full auto-playing vids. As pointed out for Ad Age, although Pinterest has had video on its platform for 5 years, it has never taken the pains to curate this content. In contrast, its been a while since Facebook allowed its users to upload their own videos before introducing video advertisement.

According to a senior global sales executive from Pinterest, this move should be seen in the context of a across the board larger push into visual content curated at the site.

With video content being trendy, perhaps Pinterest is using this as yet another tool for bridging what users are looking at with an actual saleable product.

At the moment, the video ads are only available to large advertisers in the UK or US who are working directly with the company’s sales team, which restricts this to companies BareMinerals, Kate Spade and Behr Paint.

According to Pinterest executives, the site is offering ad units for a minimum of $500,000, with or cost per thousand impressions ranging from $15 to $20.