The rivalry between Apple and Samsung is set to intensify as both tech giants expand their focus on health-driven wearable technology, with Apple rumoured to launch a connected ring by 2026. According to a report by CCS Insight, Apple’s potential entry into the smart ring market would put it in direct competition with Samsung, which recently launched its Galaxy Ring. The move highlights the ongoing battle between the two companies for dominance in various parts of the world, particularly in the wearable tech sector, where health-focused devices are becoming increasingly significant.

Expanding Health Focus

Apple’s foray into health tech has been evident with the success of its Apple Watch, which is packed with sensors to monitor various health metrics such as heart rate, blood oxygen levels, and even ECG readings. The launch of a smart ring would further solidify Apple’s commitment to personal health, an area that CEO Tim Cook has been personally invested in.

“Health has become a fundamental pillar for Apple. In fact, I would go so far as to say, at the point that Tim Cook decides to relinquish control and he retires … I would like to think that one of his major legacies from Apple would be around personal health,” said Ben Wood, chief analyst at CCS Insight.

Apple’s focus on health has been a defining factor in its rivalry with Samsung, which has also been expanding its health-related product lineup. While Samsung entered the smart ring market in 2023 with the Galaxy Ring, Apple’s rumored smart ring could intensify competition, as both companies seek to offer comprehensive ecosystems that keep customers locked into their respective worlds of devices.

The Wearable Tech Race

The smart ring market is still in its early stages, with pioneers like Oura leading the charge before Samsung’s Galaxy Ring brought the technology to a larger audience. Samsung’s ring, priced at $399, is part of a broader strategy to integrate health monitoring into everyday wearables, alongside its smartphones, smartwatches, and earbuds.

Similarly, Apple has long used its product lineup to create a seamless user experience, aiming to retain customers within its ecosystem. From the iPhone to the Apple Watch and AirPods, each product is designed to complement the other. A smart ring would be a natural addition to this ecosystem, enhancing Apple’s presence in the wearable health tech space.

“Given how deeply and personally invested Tim Cook is in health, I think that a ring is a very complimentary extension to Apple,” Wood explained, adding that a ring would likely fit well with Apple’s existing health features in the Watch and AirPods.

Retail and Design Advantages

One of the key differences between Apple and Samsung lies in their retail strategies. Samsung offers its Galaxy Ring in multiple sizes and colours, providing customers with a sample size kit before purchasing. This approach addresses the challenge of selling rings, which, unlike most electronics, need to fit the customer’s finger.

Apple, however, could leverage its extensive physical retail footprint to gain an edge over Samsung in this aspect. With Apple Stores located across major cities globally, the company is well-positioned to handle the complexities of selling smart rings, particularly when it comes to ensuring customers find the perfect fit.

“I also think that their retail footprint is ideally suited to it as well because rings are complex products to get to market,” Wood noted.

Beyond functionality, design plays a crucial role in consumer electronics, especially wearables like rings, which double as fashion accessories. Apple has long been recognized for its sleek and stylish designs, and a smart ring could become a sought-after status symbol, similar to other Apple products.

“Apple is a brand that has a certain amount of kudos in terms of being a product that people are proud to have. And I think a beautifully designed ring from Apple could be one of those things that’s almost a sort of status symbol,” Wood said.

Regional Rivalries

The competition between Apple and Samsung varies across different regions. In the U.S. and Europe, Apple has traditionally held a strong market share in the premium device segment, with its loyal customer base often willing to pay a premium for new technology. Samsung, on the other hand, has seen greater success in markets like Asia, where its diverse product lineup, including more affordable options, gives it a broader reach.

In countries like South Korea and India, Samsung’s strong brand presence gives it an advantage, but Apple has been making strides in these markets, particularly with the launch of more localized services and products. A smart ring from Apple could potentially sway consumers in these regions, especially among those who value the brand’s focus on health and cutting-edge technology.

The Future of Wearable Tech

As both companies continue to innovate in the wearable tech space, the rivalry between Apple and Samsung is only expected to grow. The smart ring market may be the next frontier, but both tech giants are likely to push further into health-related technologies, from smart glasses to advanced biometric monitoring devices.

Apple’s rumoured smart ring, if it materializes, will represent not only a challenge to Samsung but also a reflection of the broader trend toward health-focused innovation in wearable technology. With consumers increasingly prioritizing their health, the competition between Apple and Samsung in this space will have far-reaching implications for the global tech industry.

(Adapted from Reuters.com)