On its official Tmall website in China, Apple has started a vigorous pricing campaign, giving savings on some iPhone models of up to 2,300 yuan ($318).

The U.S. tech giant is trying to maintain its lead in the high-end smartphone market, where it is facing growing competition from regional competitors like Huawei, which is why it is offering discounts.

It is more significant than the one Apple gave in February and runs from May 20 to May 28.

This time, reductions are up to 2,300 yuan, whereas the maximum discount in the February promotion was 1,150 yuan. The 1TB iPhone 15 Pro Max model is the one with the biggest discount, but there are also large price reductions for the other variants.

As Apple’s new iPhone 15 officially goes on sale throughout China, people are seen looking at the new iPhone 15 Pro at a Shanghai Apple store.

When Apple’s new iPhone 15 officially goes on sale nationwide on September 22, 2023, people are seen looking at the new iPhone 15 Pro at an Apple store in Shanghai, China. Purchase Licencing Rights for REUTERS/Aly Song/File Photo, opens in a new tab

For example, Reuters’ investigations on Monday revealed that the 128 GB version of the base iPhone 15 model is discounted by 1,400 yuan.

Following the release of the Mate 60 in August of last year, Huawei unveiled the Pura 70, a new line of high-end smartphones, last month, putting further pressure on Apple to compete.

It seems that Apple’s February pricing campaign helped the corporation offset a decline in Chinese sales.

Based on statistics from the China Academy of Information and Communications Technology (CAICT), Reuters calculated that Apple’s exports to China rose by 12% in March. Compared to the first two months of 2024, when the firm saw a 37% decline in revenue, this is a tremendous turnaround.

(Adapted from ThePrint.in)