The Oversight Board of Meta Platforms announced on Tuesday that it is investigating the way the firm handled two sexually suggestive AI-generated pictures of female celebrities that went viral on its Facebook and Instagram platforms.

The board, which is supported by the massive social media company but runs independently of it, stated in a blog post that it will evaluate the overall efficacy of Meta’s enforcement procedures and regulations regarding artificial intelligence-generated pornographic fakes using the two examples.

In an effort to “prevent further harm,” a board spokeswoman stated that the photographs in question were described but the names of the well-known women they featured were withheld.

Artificial intelligence (AI) advancements have rendered false photos, audio clips, and movies nearly identical to authentic human-generated content. As a result, a plethora of sexual fakes, primarily featuring women and girls, are widely available on the internet.

After failing to stop the spread of phoney, sexual photos of American pop singer Taylor Swift, Elon Musk’s social media platform X temporarily prohibited users from looking for any images of the pop singer. This was one of the most well-known cases of the year.

Legislation that would make it illegal to create damaging “deep fakes” and mandate that tech companies stop using their technologies for such purposes has been advocated by certain business leaders.

One case, as described by the Oversight Board, is an AI-generated picture of a nude woman who looks like a well-known Indian celebrity that was uploaded to Instagram by a user account that exclusively posts these kinds of pictures of Indian women.

This is AI Weekly, covering everything from Apple’s move to Ernie’s ability to make ends meet.

The other picture, the board claimed, was an AI-generated picture of a nude woman who looked like “an American public figure” with a man touching her breast that surfaced in a Facebook group for sharing AI works.

For breaking its anti-bullying and harassment policy, which prohibits “derogatory sexualized photoshops or drawings,” Meta removed the image of the American lady. However, it first kept the image of the Indian woman up and changed its mind only after the board chose it for review.

Meta recognised the incidents in a different post and promised to carry out the board’s rulings.

(Adapted from Reuters.com)