In the lead-up to the 2024 U.S. Presidential election, Alphabet’s Google has said that it will limit the kinds of election-related searches for which its chatbot Bard and search generative experience can provide answers.

The corporation stated that the limits would go into effect by the beginning of 2024.

Beyond the United States, a number of historic elections are anticipated in 2024, including national elections in South Africa and India, the largest democracy in the world.

In an effort to support voters and campaigns associated with these elections, the tech giant announced that it will “work with an increased focus on the role artificial intelligence (AI) might play”.

Additionally, in November, Facebook’s parent company Meta announced that it will not be allowing advertisers in other regulated industries or political campaigns to use its new generative AI advertising tools.

Additionally, advertisers on Meta will be required to disclose any instances in which Facebook and Instagram advertisements pertaining to politics, social issues, or elections are altered or created using artificial intelligence (AI) or other digital technologies.

However, in August, Elon Musk’s social media site X—which is currently under investigation by the EU—announced that it would now permit political parties and candidates to run ads in the United States. In advance of the American election, it will also grow its elections and safety staff.

On X, all political advertisements were previously prohibited worldwide from 2019.

In view of the risks AI presents, including the dissemination of false information, governments everywhere have united to impose regulations on the technology.

New regulations from the European Union will force large tech companies to explicitly identify political advertising on their platforms, including who paid for it, how much it cost, and whose elections it is aimed at.

(Adapted from LiveMint.com)