The conflict between hybrids and electric cars appears to have taken a new turn as Elon Musk of Tesla Inc. has apparently decided to put more emphasis on hybrids.

According to a Wall Street Journal story, Musk confronts a struggle as U.S. EV sales growth slows and hybrids acquire new popularity. Musk wants to overtake Toyota as the top automaker by 2030.

The recent success of Toyota and Lexus in the hybrid industry has been credited with this change.

“The buzz of electrification in the industry has somewhat mainstreamed hybrids,” David Christ, the head of the Toyota brand in North America, said during an interview with The Wall Street Journal. “It’s really had an awakening.”

In comparison to all-electric cars, hybrids are more affordable and still provide the advantages of electrification without requiring a network of charging stations. With the introduction of its Prius sedan more than 20 years ago, Toyota became a leader in hybrid technology. This year, hybrid sales have rebounded from last year’s decline and refuted the myth that electric vehicles are the only option for transportation in the future.

According to data firm Motor Intelligence, Toyota’s wide choice of electrified options, including hybrids, has witnessed a 20% increase in deliveries this year, despite Tesla’s noteworthy 26% gain in sales of all-electric vehicles.

Investors initially opposed Toyota’s approach, which incorporates both hybrids and EVs, but are now beginning to see the value of the company’s response to a variety of consumer needs.

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Toyota’s declaration that the upcoming Toyota Camry in the United States will only be available as a hybrid vehicle serves as evidence of their dedication to this strategy.

This choice is based on consumer preferences; in recent years, hybrid vehicles have frequently outsold their internal combustion counterparts. Due to Toyota’s ability to lower the price and increase the performance of hybrid vehicles, buyers are finding them to be a more appealing option.

(Adapted from Benzinga.com)