By the end of the decade, an increasing number of automakers will have switched to selling exclusively electric cars (EVs), according to Nissan Motor Co., which announced that all of its new European models will be totally electric.

“There is no turning back now,” Nissan CEO Makoto Uchida said in a statement.

One of the two new EV models that the Japanese automaker has already confirmed for Europe will be produced at its Sunderland plant in northeastern England, according to the automaker.

Automobile manufacturers are protesting that failing to follow the “rules of origin” outlined in the Brexit agreement between Britain and the EU might result in 10% tariffs on EVs traded between the EU and the UK as early as January. However, Guillaume Cartier, chairman of Nissan for Africa, the Middle East, India, Europe, and Oceania, assured reporters that vehicles produced in Sunderland will adhere to these standards.

Nissan announced earlier this year that it would introduce 19 new EV cars by 2030 as it tries to catch up in a market dominated by upstarts like Tesla.

After revealing a concept EV to the media in London, CEO Uchida declined to give an approximate launch date for the first of those EVs.

Nissan has also previously stated that by the end of its fiscal year on March 31, 2027, 98% of its sales in Europe will be electrified, which includes both fully electric and hybrid vehicles.

In accordance with alliance member Renault, which intends to make the Renault brand entirely electric by that time, Nissan has also set a new aim of getting completely electric in Europe by 2030.

By 2030, Ford and Stellantis also intend to run entirely on electricity in Europe. Volvo intends to market solely electric vehicles by 2030.

Uchida told reporters that despite competition from Chinese automakers that offers lower prices, Nissan is attempting to reduce its own expenses while making significant investments in electrification.

“There’s a lot of competition happening … the Chinese (carmakers) are coming massively,” Uchida said. “The Chinese have moved much, much faster than we expected.”

(Adapted from CNBC.com)