Alphabet’s Google announced the debut of two new capabilities for advertisers on Wednesday that will use artificial intelligence to locate the most effective ad placements for businesses across all of the tech giant’s services.

Since Google and other businesses created innovative chatbots that can engage people in open-ended discussions, AI has taken over the digital industry. Additionally, AI is being used more and more to assist advertising, who provide the businesses with money. Google has already provided AI advertising tools, but it is now utilising the technology to assist brands in achieving more focused objectives for their advertisements.

Demand Gen, one of the new capabilities, uses AI to distribute an advertiser’s photo and video advertising across a number of platforms, including Gmail, the YouTube feed, and Shorts, YouTube’s answer to the well-known short-form video app TikTok.

According to Vidhya Srinivasan, vice president and general manager of advertising at Google, AI will make it unnecessary for advertisers to consider where to place their ads and would instead concentrate on identifying spots that are “shiny, visual, and immersive.”

According to Google, the second new feature will employ AI to identify the ideal ad placements in order to maximise the number of views for a brand’s video advertisements.

According to preliminary testing, brands used the new tool to get 40% more video views overall, Srinivasan added.

Brands will be able to concentrate more on their marketing strategy and storytelling by employing AI to take some of the “grunt work” away from advertisers, she continued.

(Adapted from CNBCTV18.com)