In a significant development, Facebook Inc’s WhatsApp said, it will goo ahead with its controversial privacy policy update which allows users to read it at “their own pace”; following the update WhatsApp will display a banner providing additional information.

Earlier this year in January, WhatsApp had laid out fresh terms aimed at increasing business transactions on its messaging platform.

This update allows Facebook and its subsidiaries to harvest user data, including their phone number, location, and conversation threads; this sparked a global outcry and triggered a rush of users to peers such as Signal and Telegram, among others.

Faced with this backlash, WhatsApp moved to delay the launch of new policy to May 2021 and tried to increase the clarity over the issue saying it does not affect personal conversations, which will continue to have end-to-end encryption.

However, WhatsApp did not clarify whether the backup of conversations is protected. It can easily harvest valuable data from personal conversation, in a potential leak of user privacy.

“We’ve also included more information to try and address concerns we’re hearing,” said Facebook.