Samsung unveiled the device at the Samsung Developer Conference 2019 in the United States.

Racing ahead with the launch of its first model in September, Samsung Electronics Co Ltd unveiled a new smartphone design that folds into a square.

Samsung launched the new concept smartphone at the Samsung Developer Conference 2019 in the United States.

“The amazing thing with the foldable technology is that it can also become more compact like this,” said Sally Hyesoon Jeong, head of Framework R&D Group at Samsung’s mobile communications, showing the mock-up on a screen behind her.

“Incredible, right?” said Jeong to applause from the audience.

Samsung, the world’s largest smartphone maker is powering ahead with the launch of 5G phones and $2,000 foldable handsets as it battles for supremacy with China’s Huawei Technologies Co Ltd and Apple Inc in an increasingly saturated market.

The new design enables the smartphone to fold in half horizontally.

“This brand new form factor we are now exploring not only easily fits in your pocket but it also changes the way you use the phone,” said Jeong.

Samsung has yet to clarify when it will launch this square-folding phone in the United States.

“While we can’t comment on future products, Samsung is committed to pioneering the foldable category, including investing in the development of new form factors,” said Samsung in a statement.