Glassbox’s expertise lies in providing automatic insights from the entire spectrum of the web experience including mobiles and apps.

On Thursday, Tel Aviv-based Glassbox, a provider of customer management technology, stated it had raised $25 million in a funding round led by Updata Partners, a Washington-based software-focused growth equity firm.

Ibex Investors, CEIIF, the venture arm of CreditEase, and Gefen Capital also participated in the funding, which takes its total capital raised to $32.5 million.

Glassbox aims to use the newly found funds to grow globally and accelerate product development efforts related to its automatic insight capabilities.

The startup’s platform enables companies to optimize digital customer experiences across the spectrum of the internet ranging from web, to mobile apps; its expertise lies in providing automatic insights.

Glassbox was founded in 2010. The startup has offices in London and New York.