As the social media company grapples with its slowest revenue growth since going public in 2013, sources have been quoted in the media as saying that Twitter Inc has initiated talks with several technology companies to explore selling itself.

Twitter suffered from management turmoil since its earliest days as the company has failed to grow the way Facebok has with a current number of.71 billion customers that has propelled the largest social media in the world to great heights and high public profile. However Twitter has not managed this translation.

Twitter may receive a formal bid soon from the companies that it is reportedly in takes with and which include companies that include Alphabet’s Google and Salesforce.com, CNBC reported earlier on Friday citing anonymous sources.

While Salesforce declined to comment, Twitter and Alphabet could not be reached immediately for comment.

Marking the largest one-day rise since their first day of trading in 2013, the report of sales talks propelled Twitter shares to jump more than 20 percent to $22.46 per share on Friday.

Amid persistently disappointing sales and user engagement Twitter has been a near-constant focus of takeover speculation and the market value of nearly $16 billion has put the company on the top list for buyers.

Since it has not yet been able to crack social media on its own despite several efforts, Alphabet would be the best acquirer for Twitter, said Morningstar analyst Ali Mogharabi.

“From a strategic standpoint, we think from it would be more beneficial for Alphabet as opposed to Salesforce,” Mogharabi said.

Twitter could be bought for $22 per share, Morningstar estimates.

Investors have questioned how long Twitter could persist as a stand-alone company even as rivals such as Facebook’s Instagram and Snapchat gain traction with advertisers and social media users.

The plan for reviving Twitter by co-founder Jack Dorsey is at best seen as unfinished even after he returned to the company as chief executive in 2015. Despite having a growing presence as a source of breaking news and some 313 million average monthly active users, the company has struggled to generate revenue growth and profits. In the second quarter, it grew its user base by less than 1 percent.

According to Thomson Reuters StarMine, Twitter has yet to produce a net profit in 11 quarters as a public company and has missed Wall Street’s sales expectations in both the first and second quarters of this year. The company has an accumulated loss of nearly $2.3 billion since its inception as of the end of the second quarter.

Following the company’s highly anticipated initial public offering in November 2013 at $26 a share, Twitter shares have struggled to retain their brief upward momentum as a result.

The shares have been on steady downward trajectory since the time it peaked above $74 just over a month after its IPO. The stock had lost three-quarters of its value from then through Thursday’s close at $18.63.

(Adapted from Reuters)