The collaboration goes under the moniker Project Jacguard.

During the ongoing Google I/O, Levis and Google have announced a partnership that will bring “smart clothing” to the retail market. The venture will go by the codename Project Jacguard.

The collaboration will bring touch sensitive clothing to the market.

The technology behind Project Jacguard is essentially made up of conductive material woven into the garden which will bring about an interactivity and a feeling of pressure even before you place your hand on the designated touch sensitive patch of fabric.

As you may have guessed, this wild idea sprung from the ever bubbling spring of innovation from Google’s Advanced Technology and Products (ATAP) group. In fact, during Google I/O, Levis is showcasing its Commuter jacket with the Jacguard tech built right into it.

The Levis Commuter jacket has a little Bluetooth enabled conductive loop that you can connect to on the cuff of your jacket. Thanks to this cuff, your phone can now communicate with your jacket. In fact, you can even configure a hand gesture to work with a particular app.

In the on-stage demo, a swipe gesture can adjust the volume of the music, while a tap will change tracks; another gesture can even get you navigation directions from Google Maps. This could be a boon to bikers.

As for the jacket, it is made with the same standard you expect in any Levis product. It doesn’t need any special treatment or care for washing. All you have got to do is remove the Bluetooth cuff before washing.

For Levis, this partnership is just the beginning. It wants to foray into business and athletic wear as well.

Naturally, developers will get access to a host of APIs so as to customize their apps to work with Jacguard. Hopefully, there will be a whole lot of apps before the garment is ready to be shipped. At the moment, it works well with messaging and call apps, Google Maps, Google Play and third party apps from Strava and Spotify.

Expect the first Project Jacguard garment to be shipped in early 2017, with a “beta test” scheduled later this fall. If all goes according to what has been on display in Google I/O, you may soon be in the need for a new wardrobe.