With this acquisition, Nokia is set to re-emerge as a consumer brand.

Erstwhile cellphone manufacturing Finish giant Nokia, has announced its plan of acquiring Withings for 170 million euros, equivalent to $191 million. With this move, the French wearables and health company is all set to become a division of Nokia Technologies, which is already the home of the Ozo Camera and the N1 Tablet.

This is yet another instance of Nokia’s re-emergence as a consumer brand after being purchased by Microsoft in 2013.

Nokia’s Ramzi Haidamus said in a statement that his company is now uniquely positioned “to lead the next wave of innovation in digital health.”

Cedric Hutchings, Withings’ CEO mirroring the same level of energy as Haidamus, agreed to his statement and said that he too was “excited to join Nokia to help bring our vision of connected health to more people around the world.”

Given the ease-of-use and the typically high quality of Withings’ products, its purchase for a mere $191 million seems like an incredible deal. This move by Nokia has not surprise many in the industry since way back in October last year itself, it had made it known that it was interested in branching out into the wearables, health and the Internet of Things (IoT) market.

With this acquisition, Nokia has got two bird with one stone as in addition to producing fitness watches, it also produces connected scales, home monitoring cameras and bed sensors.

This all-cash deal is expected to be closed by the third quarter of 2016.