Ride hailing service provider Bolt to invest $118M in European e-scooter market in 2021

On Thursday, Estonia-based ride-hailing service provider Bolt stated, it has decided to invest $118 million in 2021 and has set a goal to become the biggest e-scooter rental company in Europe. The development comes at a time when cab services have been severely affected by the coronavirus-induced COVID19 pandemic. As part of this strategy Bolt…

European Commission scrutinizing how FB and Google monetizes data, leverages it to expand, block competitors

In a statement, the European Commission said, it is investigating how Facebook collects and monetizes its data. The development signals the opening of a second front, on top of an existing investigation, into Facebook’s marketplace. As part of preliminary investigations into both Facebook and Google, the EU executive said, it had sent out questionnaires to…

Google and Facebook databases reveal ad spending strategy

Political intelligence gathered from the databases of social media giants are the new tools for campaign strategists. In a first public view of how U.S. technology companies, including Google and Facebook, are yanking advertisements that break their online political ads rules. The duo also provided unprecedented insight into opponents’ online marketing, enabling them to capitalize…

Adobe Systems Inc eyeing to acquire Marketo Inc for more than $1.8 billion

For Adobe the acquisition makes sense since Marketo’s expertise lies in its business-to-business marketing applications which would compliment its own. According to sources familiar with the matter at hand, Adobe Systems Inc is in negotiations to acquire privately held cloud-based marketing software company Marketo Inc. The deal will boost Adobe’s cloud offerings and improve its…

Adobe Systems inc to acquire Magento Commerce for $1.68 billion in cash

The acquisition is aimed at bolstering Adobe’s Experience Cloud business. In what is stated to be Adobe Systems Inc’s biggest deal in a decade, the U.S. software company disclosed it would be acquiring Magento Commerce, an e-commerce services provider, from private equity firm Permira for $1.68 billion in cash. Following the news, shares of Adobe…