Microsoft launches HoloLens 2 augmented reality headset

Augmented Reality technology has the potential to improve the efficiency of businesses ranging from users at a factory floor to doctors and those at a farm. In its second push at Augmented Reality, Microsoft unveiled the latest edition of its HoloLens augmented reality headset with promises that it provides a more immersive augmented reality experience…

Microsoft Corp wins $479.2 million contract from U.S. Army

Microsoft won the contract through an auction process which saw the participation of tech companies, including Magic Leap. The U.S. Army has awarded Microsoft Corp a $479.2 million contract to supply prototypes for the Army’s augmented reality systems which will help soldiers in training and combat missions. The U.S. Army has posted the awarded contract…

Apple acquires augmented reality focused startup for undisclosed amount

Although no date and price information is available for the acquisition, as per an industry executive in the augmented reality industry, the acquisition may have taken place in the first half of 2018. In a development that clearly shows Apple Inc’s plans for the augmented reality market, Cupertino has acquired Colorado-based Akonia Holographics – a…

Samsung unveils autonomous driving and infotainment systems at CES 2018

These are truly exciting times for the auto industry: personalized driving, autonomous driving, infotainment systems, Samsung has them all covered. In a significant development that underscores Samsung Electronics Co’s plans in the auto electronics market, the South Korean giant unveiled its first series of components for autonomous driving and infotainment solutions which it co-developed along…

The augmented reality features in iOS11 could potentially make its cash counter burst into a song

Augmented Reality and iOS games are likely to be Apple’s cash cows. With Apple launching its new OS in its latest offerings of iPads and iPhones, its online marketplace has also undergone a significant makeover: it now allows third party developers to add augmented reality apps to it. Its new OS, iOS 11, is being…

Amazon exploring to use virtual and augmented reality in its soon-to-be opened brick-and-mortar stores

Unlike its regular bookstores, these new ones are likely to include electronic hardware and services too. Amazon’s plan of dominating the retail landscape could extend well beyond just books and groceries. The New York Times has reported citing sources familiar with the matter at hand, that the world’s biggest online retailer is “exploring” the possibility…