It aims to funnel the proceeds into AR, media content as well as acquisitions. In a significant development, Snap Inc disclosed it will raise $1 billion in short-term debt. It plans to invest the proceeds in augmented reality features, media content or could also channel it for making acquisitions. Following a rough 2018, Snap, the…
Although no date and price information is available for the acquisition, as per an industry executive in the augmented reality industry, the acquisition may have taken place in the first half of 2018. In a development that clearly shows Apple Inc’s plans for the augmented reality market, Cupertino has acquired Colorado-based Akonia Holographics – a…
Augmented Reality and iOS games are likely to be Apple’s cash cows. With Apple launching its new OS in its latest offerings of iPads and iPhones, its online marketplace has also undergone a significant makeover: it now allows third party developers to add augmented reality apps to it. Its new OS, iOS 11, is being…
Apple’s familiarity with its hardware and software is likely to give it an edge; in contrast the huge number of hardware and software Android runs on, is likely to be a major challenge for Google in delivering AR without special sensors. With Alphabet Inc’s Google and Apple unveiling tools to create augmented reality apps for…
Its AR lenses allows just about any object to be used as a billboard. In the next iteration of Snapchat’s Lenses could be a significant evolutionary step: The Information has reported that Snap. Inc is developing a smarter version of its world lenses and cute filters which could overlay images, including advertising, onto almost any real-world…
There’s also the very real possibility of Samsung tying up with Magic Leap in the near future. If you are looking to snag a VR headset, you may be in luck as Samsung is set to unveil its latest Gear VR headset at the Virtual Reality Summit in San Diego. As per Sung-Hoon Hong, Samsung’s…
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