Adidas can knit you a customized body fitting sweater in just 4 hours

Adidas extensively relies on cutting edge 3D Printing and robotics to deliver customized sweaters in just a matter of hours. The sneaker industry typically takes 12 to 18 months to design, manufacture and ship clothes to retailer’s shelves. Adidas aims to shorten that cycle to a matter of hours. To that end the German company…

Adidas to work with third party to personalize fitness experience

Adidas appears to be looking for partners for its fitness products. Apart from providing Adidas a major boost in its fitness technology efforts, the acquisition of Runtastic gave the company more than 100 million users. Since then, Adidas has focused on making the app, a bigger part of its business strategy. Last month, keeping in…

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