Ford fine tunes its car strategy, to produce more fuel efficient SUVs

Ford’s strategy is woven around consumer feedback and the growing demand for autonomous automated vehicles. Jim Hackett, Ford’s CEO, revealed that the firm is reviewing its product portfolio since consumers have shown a preference for SUVs which have fuel efficiencies closer to sedans. At a Ford event in Detroit, Hackett said although in the past…

Ford exploring deployment of self-driving trucks for delivery services

With the explosion of interest in self-driving technology, carmakers are scrambling to corner market share. As per a senior executive from the company, Ford Motor Co is considering to deploy self-driving vehicle technology in larger commercial vehicles and is working with multiple partners to deploy this strategy on autonomous vehicles on the road. “We’ve been…