Salesforce sees synergy in the deal as it would help it accelerate the growth of its Service Cloud platform. On Thursday, U.S. cloud-based service provider Salesforce stated, it has signed an agreement to acquire ClickSoftware, an Israeli software developer, for $1.35 billion in cash and shares. The acquisition of ClickSoftware, which makes cloud-based field service…
GE will however retain a 10% equity stake in ServiceMax, a business that it acquired in 2016 for $915 million. General Electric Co stated, its digital unit will be selling its majority stake in cloud-based service provider ServiceMax. GE will sell its stake to private equity firm Silver Lake. However, GE will retain a 10%…
Given the similarities of Marketo’s business with Adobe’s cloud-based business, the cost synergies in the deal hit a sweet spot. Adobe Systems has agreed to acquire Marketo Inc from Vista Equity Partners Management, a private equity firm, for $4.75 billion. The acquisition will boost its cloud-based digital marketing business. Adobe is sharpening its focus on…
For Adobe the acquisition makes sense since Marketo’s expertise lies in its business-to-business marketing applications which would compliment its own. According to sources familiar with the matter at hand, Adobe Systems Inc is in negotiations to acquire privately held cloud-based marketing software company Marketo Inc. The deal will boost Adobe’s cloud offerings and improve its…
The move is aimed at reducing the churn of customers. In a strategic development aimed at boosting consumer loyalty and its broadband business, Comcast Corp has launched a new cloud-based service that its users to monitor and control their Wi-Fi usage. Called XFi, the service is a boon to parent since it allows them to…
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