HSBC Holdings Plc backs Hong Kong-based tech startup Serai

Serai aims to be the LinkedIn for global trade which links manufacturers to component suppliers. In a significant development, HSBC Holdings Plc is backing the launch of Serai, a Hong Kong-based technology startup that aims to “connect small-and-medium-sized manufacturers with component suppliers in different parts of the world as part of its trade banking push”.…

Adobe Systems acquires Marketo Inc for $4.75 billion

Given the similarities of Marketo’s business with Adobe’s cloud-based business, the cost synergies in the deal hit a sweet spot. Adobe Systems has agreed to acquire Marketo Inc from Vista Equity Partners Management, a private equity firm, for $4.75 billion. The acquisition will boost its cloud-based digital marketing business. Adobe is sharpening its focus on…

Adobe Systems Inc eyeing to acquire Marketo Inc for more than $1.8 billion

For Adobe the acquisition makes sense since Marketo’s expertise lies in its business-to-business marketing applications which would compliment its own. According to sources familiar with the matter at hand, Adobe Systems Inc is in negotiations to acquire privately held cloud-based marketing software company Marketo Inc. The deal will boost Adobe’s cloud offerings and improve its…