Reinventing the Handset Strategy: How Amazon’s Second Smartphone Push Reflects a Shift Toward AI-Driven Ecosystems
Amazon’s renewed attempt to enter the smartphone market more than a decade after its earlier failure reflects not a repetition of past ambition, but a recalibrated strategy shaped by shifts in technology, consumer behavior, and competitive dynamics. The original attempt struggled because it tried to compete directly with established device makers on hardware innovation without…









