How Tariffs Have Squeezed Adidas and Puma, Forcing Them to Follow Nike’s Price Hike
Rising import duties in the United States have forced major sportswear brands—most notably Nike—to raise retail prices on sneakers and apparel, and now German rivals Adidas and Puma face similar pressure. As U.S. tariffs on China have escalated and potential levies on Vietnam loom, both Adidas and Puma have signaled that they will likely follow…









