Nike Bets on Price Power and Amazon Reach as Costs Climb and Competition Heats Up
Nike is set to lift the price tags on a range of its adult apparel, footwear, and equipment beginning next week, marking a strategic pivot designed to preserve profitability amid rising costs and shifting consumer dynamics. Simultaneously, the sportswear giant will once again list its products directly on Amazon’s sprawling marketplace—ending a six-year hiatus—in a…









