CEO Of World’s Largest Ad Firm Says Facebook, Google Need To Accept They Are Not Tech Companies But Media
Despite both U.S. firms trying to distance themselves from the label of media, Facebook and Alphabet-owned Google must and they must accept that they are media, not technology companies, said Martin Sorrell, CEO of WPP. Questions about the “brand safety” issues seen on both Facebook and YouTube, such as ads being placed next to extremist content…









