Monetising the Interface: Why OpenAI Is Bringing Advertising Into the ChatGPT Ecosystem
OpenAI’s decision to begin testing advertising inside ChatGPT marks a significant inflection point in the commercial evolution of generative artificial intelligence. For a company that built its global reputation on subscription-driven access to conversational AI, the move signals mounting financial pressure, shifting user economics, and a broader recalibration of how AI platforms are expected to…









