The rising trend of a large section of health conscious consumers who want to stay away from sugar is forcing many companies to adapt. The global soft drinks industry is one such example which is striving to offer new products that have much less sugar compared to earlier products.
And now this trend is being accepted and adapted to by the Chocolate industry. Nestle is among the first global chocolate makers that has taken the lead in this regard and has come up with a new chocolate bar – soon to be launched in the market, that has no added sugar. The company hopes that this change will help it to further adjust to the most recent changes in consumer tastes and trends.
The development of a new KitKat bar that distills its sweet flavor from a cocoa fruit without the need to add refined sugar was announced recently by the Swiss company. An entire cacao fruit is used to make the 70 per cent dark chocolate bar. This production process of the new chocolate makes use of the pulp around the cacao bean which is otherwise thrown away in conventional chocolate production.
The pulp is being turned into a power as per the new production technique of Nestle that makes use of a new patented technique. According to the new process, the powder is then added to chocolate as a sweetener in place of adding refined sugar. Fructose, a type of sugar from fruit, that is present in the powdered pulp is sweet to tastes, Nestle says. The new chocolate has “no compromise on taste, texture and quality”, claimed that company.
Japan would be the first market where Nestle would launch the new KitKat sometime later this year and would be expanded to the rest of the world in 2020, the company said.
Analysts said that this innovation is necessary for companies like Nestle to adjust to because of the changing consumer tastes. Gustavo Setrini, an assistant professor of food studies at New York University’s Steinhardt School of Culture, Education and Human Development, said that more and more customers across the world are avoiding consumption of processed sugar.
“Consumers are very concerned about the health characteristics of their food, and also of environmental and social impact, now more than ever,” he said in a television interview.
He however said that the new KitKat is not “substantially healthier” since it contains sugar even after the new process and despite not adding processed sugar. There is significant percentage of sucrose, an unhealthy type of sugar, in regular chocolate bars while fruit-derived fructose forms the basis of sweetness of the new KitKat bar from Nestle.
“It’s sugar, just from another source,” he said. “The new bar is better for you compared to a regular KitKat bar because it’s 70% dark chocolate, which contains more health benefits than other chocolate types like milk chocolate,” Satrini added.
(Adapted from CNN.com)