Survey Shows Almost $3 Billion of Programmatic Ad Spend Reviewed by World’s Biggest Brands

The world’s largest advertisers want and demand more control and transparency from their suppliers and hence they are reviewing how they buy digital advertising programmatically. Nearly 90 percent of advertisers it surveyed are “reviewing and resetting contracts and business models,” shows a research by the World Federation of Advertisers. Those ads that make use of…

Riding the wave: Leadership in the age of the Technological Revolution

Business leaders stress that “soft skills” have a large role in the technology revolution even while acknowledging a digital skills gap. Discussing in depth the impact of rapidly advancing technology on business and government Sberbank held its annual business breakfast at the World Economic Forum in Davos, Switzerland. Including speakers from MasterCard, Severstal, Dell and…

Bitcoin wallet provider Xapo gets legal approval in Switzerland

The significant strategic move could place the country as the home of bitcoin technology in the world. The digital currency is consistently gaining acceptance around across the world. While companies which provide virtual wallets have yet to become the norm and face a multitude of legal quagmire which typically drives away any non-savvy customer, in…

Visual Vertigo Could be Treated with the Help of Virtual Reality

A team of Cardiff University psychologists claim that diagnosis and treatment of visual vertigo can be possible by the use of virtual reality. People suffering from the condition often cite places with repetitive visual patterns, such as supermarkets, as the trigger and suffer from dizziness and nausea. To help with diagnosis and rehabilitation, a team…

Gin Master says Craft Drinks Would by Crushed by Plain Packaging and Graphic Warnings

The possibility of graphic warning photographs and plain packaging appearing on bottles of alcohol, akin to the restrictions on  tobacco that assume full force in May is being contemplated by Jared Brown, co-founder and master distiller behind Sipsmith, the micro-distillery in the vanguard of the craft gin movement in the UK. “Are they considering similar labels…