Walt Disney Co to create live sports, original programming and news for Twitter

Video content on Twitter has doubled in the last 1 year. In a move designed to attract online viewerships, and gain advertising revenues, Walt Disney Co stated it will create news, live sports and entertainment programming specifically for Twitter Inc’s social network. Disney’s peers, including MSNBC, NBC, and Viacom Inc’s Comedy Central, BET and MTV…

Viacom Inc demands that CBS Corp raises its merger bid $2.8 billion

The demand which incidentally underscores the wide gap between Viacom’s price expectations and CBS Corp’s offer price indicates that both companies have made little progress in talks. The synergies however have potential since it would position the combined company to better leverage its asset swhile negotiating with U.S. cable and satellite companies. As per sources…