Salesforce sees synergy in the deal as it would help it accelerate the growth of its Service Cloud platform. On Thursday, U.S. cloud-based service provider Salesforce stated, it has signed an agreement to acquire ClickSoftware, an Israeli software developer, for $1.35 billion in cash and shares. The acquisition of ClickSoftware, which makes cloud-based field service…
Given the similarities of Marketo’s business with Adobe’s cloud-based business, the cost synergies in the deal hit a sweet spot. Adobe Systems has agreed to acquire Marketo Inc from Vista Equity Partners Management, a private equity firm, for $4.75 billion. The acquisition will boost its cloud-based digital marketing business. Adobe is sharpening its focus on…
Nadella’s vision is to tightly knit Microsoft’s apps such that they can mine data from a common dataset. By integrating LinkedIn data with its sales software, Dynamics 365, Nadella is hoping that the tight integration could benefit from inputs coming from Artificial Intelligence to push sales deals. Satya Nadella, Microsoft’s CEO, has disclosed that Microsoft…
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