Vista Equity Partners is in the business of acquiring mostly software firms, sold Marketo, a marketing software firm to Adobe Inc for $4.75 billion in September 2018. Two years after going public, software company Apptio Inc has agreed to be acquired by private equity firm Vista Equity Partners for $1.94 billion. The all-cash deal sees…
Political intelligence gathered from the databases of social media giants are the new tools for campaign strategists. In a first public view of how U.S. technology companies, including Google and Facebook, are yanking advertisements that break their online political ads rules. The duo also provided unprecedented insight into opponents’ online marketing, enabling them to capitalize…
Didi Chuxing, which gained prominence in China after it bought Uber’s operation in China, is also diversifying in the food delivery services. According to several sources with direct knowledge of the matter at hand, China’s Didi Chuxing Technology Co Ltd, a ride hailing firm, aims to spin off its car services unit ahead of its…
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