EU’s antitrust ruling against Google more of an observation rather than a prescription

Although the ruling should provide smartphone makers the ability to develop phones based on Amazon’s Fire OS, Google limits the adoption of such forks, as termed in the industry, through its licensing model. Essentially, the ruling is not likely to significantly change Google’s licensing model and the revenues derived from it. With the European Union’s…

Google streamlines its advertisement policy in a rebranding exercise

Google’s customers have been reassured by the fact that Google Ads will now serve as an all-encompassing front door for ad sellers and advertisers. On Wednesday, in one of Alphabet Inc-owned Google’s biggest re-branding exercise, the search engine giant disclosed that it is further streamlining the entry point for ad sellers and advertisers and is…