Luxury Misaligned: The Turbulent Path of Louis Vuitton’s Texas Workshop
When LVMH launched its Texas-based Louis Vuitton manufacturing site with much fanfare in 2019, the move was hailed as a bold step to blend European luxury with American industrial capability. Positioned against the backdrop of looming tariffs on European goods, the plan aimed to localize production, capitalize on “Made in USA” appeal, and reduce import-related…









