Global Ad Giants Unite to Preserve Price Floors in India’s Media Market
India’s Competition Commission has unearthed evidence showing that the world’s leading advertising agencies secretly coordinated to fix commission rates and pitch pricing, effectively placing a floor under media-buying costs for major clients. Top executives from global groups—including WPP’s MediaCom, Omnicom Media, IPG Mediabrands, Publicis, Havas, Dentsu and Madison—used industry associations and encrypted messaging to align…









