Amazon Faces Reckoning Over ‘Deceptive’ Prime Practices, Settles FTC Case for $2.5 Billion
At the heart of the FTC’s case was the claim that Amazon engineered its Prime enrollment and cancellation interfaces in ways that coaxed or misled consumers into signing up—then made it unduly difficult to quit. The practices alleged by regulators included “dark pattern” design choices, unclear disclosures, automatic renewals buried in fine print, and cancellation…









