Musk’s Endorsement of Trump Sparks Collapse in Tesla Customer Loyalty
Tesla, long celebrated for an unrivaled base of repeat buyers, has experienced a seismic drop in customer loyalty since CEO Elon Musk publicly aligned with former President Donald Trump. Once peaking at a 73 percent repeat-purchase rate in June 2024—well above industry norms—Tesla’s loyalty metric tumbled to just under 50 percent by March 2025, before…









