Reckitt Resorts To Livestreaming In A Tactful Attempt To Promote Condoms In China
Reckitt, the owner of Durex, is hoping that Chinese customers’ love of livestream shopping would translate to condom purchases, but in order to increase its share of the over $5 billion condom industry, the company will need to walk a “delicate line”. The excitement surrounding livestreaming, which has emerged as a key factor propelling the…









