China’s Micro-Drama Format Ignites India’s Streaming Race with Smartphone-Focused Storytelling
A fast, episodic storytelling format known in China as micro-dramas—typically two minutes or less—has rapidly leapt across borders into India’s streaming and short-video ecosystem, triggering a fresh wave of content competition. These highly-scripted bite-sized narratives, once the exclusive province of Chinese platforms, are now being localized, scaled and monetized by Indian production houses, apps and…









