Swatch at a Strategic Crossroads as Governance, Brand Focus and Production Pressures Mount
Few names are as closely tied to the revival of modern Swiss watchmaking as Swatch Group. Born out of crisis in the 1980s, the company helped rescue the country’s timepiece industry from the onslaught of inexpensive quartz imports and later built a sprawling portfolio that stretched from accessible fashion watches to haute horlogerie. Yet decades…









