Adidas To Sell Of Reebok In $2.5 Bln To Authentic Brands
The German sporting goods company Adidas’ strategy of completely focusing on its core brand will see it selling off its Reebok brand to Authentic Brands Group for up to 2.1 billion euros, ending an acquisition that was not successful. Reebok was acquired by Adidas in 2006 for $3.8 billion as part of its efforts to…









