Swatch’s Protest Watch Takes Aim at U.S. Tariffs and Signals Industry Alarm
Swiss watchmaker Swatch has made headlines with a playful but pointed gesture: a limited-edition watch dubbed “WHAT IF…TARIFFS?” that subtly mocks the 39 percent U.S. import tariff imposed on Swiss goods. The timepiece, with its face swapping the positions of the numbers three and nine to reference the 39% duty, isn’t just marketing — it’s…









