After Juul’s Exit, Altria Will Pay $2.8 Billion To Acquire The E-Cigarette Startup NJOY
Altria Group Inc. announced on Monday that it would acquire the e-cigarette start-up NJOY Holdings Inc. for approximately $2.75 billion in cash, placing new bets on the rapidly expanding market after suffering enormous losses on its investment in Juul. The tobacco giant announced that it had exchanged its investment in Juul for some of the…









