Singles’ Day 2024 Reflects Shifting Consumer Behavior As E-Commerce Platforms Face Challenges Amid Economic Slowdown
Alibaba Group, China’s leading e-commerce giant, has reported a “robust growth” in sales and an all-time high number of shoppers during the Singles’ Day event this year, a shopping festival that has expanded far beyond its traditional one-day event on November 11. However, despite the positive growth indicators, the overall results for the 2024 Singles’…









