Clorox, Makers Dawn Dish Soap And Heinz Ketchup, Increase Rivalry Against Store Brand Firms
As buyers’ budgets begin to feel the pressure of ongoing inflation, manufacturers of brand-name products such as Tide detergent and Kraft Macaroni & Cheese are beefing up their defences against store-brand competitors such as Walmart Inc’s Great Value products. In a Monday evening earnings call, Clorox executives said private-label competitors have made “modest improvement” in…









