Cheap Disruption, Costly Doubts: Why Hims & Hers’ Weight-Loss Bet Failed to Lift Its Shares
When Hims & Hers unveiled a $49-a-month weight-loss pill, the announcement landed like a thunderclap across the pharmaceutical and digital health landscape. The price undercut blockbuster obesity drugs by a wide margin and appeared to challenge the economics of one of the fastest-growing segments in global healthcare. Yet the market’s response was tellingly muted. While…









